Lays Signature Food
PepsiCo Design and Innovation
活動設計 Lays Signature Food 作者： PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.
A' Design Award 金獎得獎作品
由PepsiCo Design and Innovation創作嘅Lays Signature Food，係A' 活動及盛事設計獎嘅得獎作品。Lays Signature Food喺2021榮獲A' Design Award 金獎，並同其他矚目設計一齊喺Best Designs of the World展示。探索項目詳情，發掘PepsiCo Design and Innovation嘅其他作品，了解Lays Signature Food嘅設計點樣喺同場作品中展現獨特之處。
關於Lays Signature
活動設計 Lays Signature Food 作者： PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford. Lays Signature榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創設計同卓越嘅技術掌握結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
