Traackr Brand Identity Redesign
Felice Della Gatta
平面設計 Traackr Brand Identity Redesign 作者： Felice Della Gatta Traackr is a brand identity redesign for an influencer marketing software platform. The identity combines soft shapes, bold and accessible typography, and a vibrant color palette to represent people, communities, influence, and data. Four primary colors are used, and each color is linked to a theme: business, people, technology, and passion. Using one color as dominant creates varied compositions while the brand remains recognizable. The work includes a new logo, a brand style guide, print and digital materials, and a website redesign.
A' Design Award 銅獎得獎作品
由Felice Della Gatta創作嘅Traackr Brand Identity Redesign，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。Traackr Brand Identity Redesign喺2021榮獲A' Design Award 銅獎，並同其他矚目設計一齊喺Best Designs of the World展示。深入了解項目細節，發掘Felice Della Gatta嘅其他作品，了解Traackr Brand Identity Redesign嘅設計點樣喺同場作品中脫穎而出。
關於Traackr
平面設計 Traackr Brand Identity Redesign 作者： Felice Della Gatta Traackr is a brand identity redesign for an influencer marketing software platform. The identity combines soft shapes, bold and accessible typography, and a vibrant color palette to represent people, communities, influence, and data. Four primary colors are used, and each color is linked to a theme: business, people, technology, and passion. Using one color as dominant creates varied compositions while the brand remains recognizable. The work includes a new logo, a brand style guide, print and digital materials, and a website redesign. Traackr榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅設計結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
