Pepsi For The Love Of It Campaign

由PepsiCo Design and Innovation創作嘅Pepsi For The Love Of It Campaign，係A' 廣告、市場推廣及傳播設計獎嘅得獎作品。Pepsi For The Love Of It Campaign喺2021榮獲A' Design Award 金獎，並同其他矚目設計一齊喺Best Designs of the World展示。探索項目詳情，發掘PepsiCo Design and Innovation嘅其他作品，了解Pepsi For The Love Of It Campaign嘅設計點樣喺同場作品中脫穎而出。

廣告設計 Pepsi For The Love Of It Campaign 作者： PepsiCo Design and Innovation Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests. Pepsi For The Love Of It榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創概念同卓越嘅創新能力結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。