BTY Brand Identity Logo and Applications

由Gonzalo Alatorre創作嘅BTY Brand Identity Logo and Applications，係A' 平面設計、插畫及視覺傳達設計獎嘅傑出得獎作品。BTY Brand Identity Logo and Applications喺2022榮獲A' Design Award 銅獎，並同其他出眾設計一齊喺Best Designs of the World展示。探索項目詳情，發掘Gonzalo Alatorre嘅其他作品，了解BTY Brand Identity Logo and Applications嘅設計點樣喺同場作品中盡顯優勢。

平面設計 BTY Brand Identity Logo and Applications 作者： Gonzalo Alatorre BTY Brand Identity is a logo and applications program created for BTY Group. The logomark is an analytical and mathematical interpretation of the moment a gennaker sail is deployed. The design also refers to the disruption that the gennaker sail brought to sailboat racing. The mark represents a future in which people lead technology. Over 300 pencil sketches preceded refinement in digital media until the intended geometry was reached. Black is the main colour, supported by bright colours. The black and white form allows easy reproduction on many substrates. BTY Brand Identity榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅設計結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。