Vivo X80 Product Promotion
OUTPUT
廣告設計 Vivo X80 Product Promotion 作者： OUTPUT Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display.
A' Design Award 銀獎得獎作品
由OUTPUT創作嘅Vivo X80 Product Promotion，係A' 廣告、市場推廣及傳播設計獎嘅備受讚譽嘅得獎作品。Vivo X80 Product Promotion喺2023榮獲A' Design Award 銀獎，並同其他卓越設計一齊喺Best Designs of the World展示。探索項目詳情，發掘OUTPUT嘅其他作品，了解Vivo X80 Product Promotion嘅設計點樣喺同場作品中盡顯優勢。
關於Vivo X80
廣告設計 Vivo X80 Product Promotion 作者： OUTPUT Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display. Vivo X80榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創新思維同專業嘅設計結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅優秀參賽作品；獲提名項目均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
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