Wow Long Rice Crust Snack Packaging
Guan Zi
包裝設計 Wow Long Rice Crust Snack Packaging 作者： Guan Zi Wow Long Rice Crust is a packaging design for a traditional Chinese rice crust snack. The design responds to product sameness and an ageing brand image in this snack category. The packaging shows the Chinese historical figure Zhuge Liang, whose nickname inspired the brand name, drawn in a humorous comic style. An exaggerated facial expression and the spoken word Wow refer to the chewy texture of the snack. The brand name Wo Long was updated to Wow Long. Illustrated stories and product photographs are combined to attract younger consumers.
A' Design Award 銅獎得獎作品
由Guan Zi創作嘅Wow Long Rice Crust Snack Packaging，係A' 包裝設計獎嘅備受讚譽嘅得獎作品。Wow Long Rice Crust Snack Packaging喺2024榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Best Designs of the World展示。深入了解項目細節，發掘Guan Zi嘅其他作品，了解Wow Long Rice Crust Snack Packaging嘅設計點樣喺同場作品中盡顯優勢。
關於Wow Long Rice Crust
包裝設計 Wow Long Rice Crust Snack Packaging 作者： Guan Zi Wow Long Rice Crust is a packaging design for a traditional Chinese rice crust snack. The design responds to product sameness and an ageing brand image in this snack category. The packaging shows the Chinese historical figure Zhuge Liang, whose nickname inspired the brand name, drawn in a humorous comic style. An exaggerated facial expression and the spoken word Wow refer to the chewy texture of the snack. The brand name Wo Long was updated to Wow Long. Illustrated stories and product photographs are combined to attract younger consumers. Wow Long Rice Crust榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
