Gua Gua Xing Qiu Brand Identity

由sxdesign創作嘅Gua Gua Xing Qiu Brand Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。Gua Gua Xing Qiu Brand Identity喺2024榮獲A' Design Award，並同其他卓越設計一齊喺Best Designs of the World展示。探索項目詳情，發掘sxdesign嘅其他作品，了解Gua Gua Xing Qiu Brand Identity嘅設計點樣喺同場作品中展現獨特之處。

平面設計 Gua Gua Xing Qiu Brand Identity 作者： sxdesign Gua Gua Xing Qiu is a brand identity created for instant scratch-off lottery promotion activities in China. The wordmark reduces strokes and adjusts the structure of Chinese characters, so readability is kept while a sense of surprise appears on closer viewing. The graphics follow the geometric language of the logo and express the scratching area of a lottery ticket in an abstract way. Printing uses high-quality techniques on recyclable substrates. The complete visual system portrays a scratch-off world of fun for young players. Gua Gua Xing Qiu榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名設計均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。