7Up Destinations Venezuela Beverage Packaging
PepsiCo Design and Innovation
包裝設計 7Up Destinations Venezuela Beverage Packaging 作者： PepsiCo Design and Innovation 7Up Destinations Venezuela is a series of limited-edition beverage cans created for the Latin American market and sold in Venezuela. The four cans represent four picturesque and well-known destinations of the country: Adicora, Los Roques, El Yaque and Canaima. Each design shows the local flora and fauna of Venezuela. The front of each can keeps the classic 7Up green for easy brand recognition. The back of each can uses a tropical aqua blue as the background for travel-inspired graphics. The aim is to build an emotional connection with consumers.
A' Design Award 銅獎得獎作品
由PepsiCo Design and Innovation創作嘅7Up Destinations Venezuela Beverage Packaging，係A' 包裝設計獎嘅傑出得獎作品。7Up Destinations Venezuela Beverage Packaging喺2024榮獲A' Design Award 銅獎，並同其他出眾設計一齊喺Best Designs of the World展示。探索項目詳情，發掘PepsiCo Design and Innovation嘅其他作品，了解7Up Destinations Venezuela Beverage Packaging嘅設計點樣喺同場作品中脫穎而出。
關於7Up Destinations Venezuela
包裝設計 7Up Destinations Venezuela Beverage Packaging 作者： PepsiCo Design and Innovation 7Up Destinations Venezuela is a series of limited-edition beverage cans created for the Latin American market and sold in Venezuela. The four cans represent four picturesque and well-known destinations of the country: Adicora, Los Roques, El Yaque and Canaima. Each design shows the local flora and fauna of Venezuela. The front of each can keeps the classic 7Up green for easy brand recognition. The back of each can uses a tropical aqua blue as the background for travel-inspired graphics. The aim is to build an emotional connection with consumers. 7Up Destinations Venezuela榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
