Seaside Home For Music Fans Marketing

由Tmall Home創作嘅Seaside Home For Music Fans Marketing，係A' 廣告、市場推廣及傳播設計獎嘅傑出得獎作品。Seaside Home For Music Fans Marketing喺2025榮獲A' Design Award 金獎，並同其他卓越設計一齊喺Best Designs of the World展示。探索項目詳情，發掘Tmall Home嘅其他作品，了解Seaside Home For Music Fans Marketing嘅設計點樣喺同場作品中盡顯優勢。

廣告設計 Seaside Home For Music Fans Marketing 作者： Tmall Home Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended. Seaside Home For Music Fans榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創設計同卓越嘅技術掌握結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。