The Kaobei Cultural Promotion Cup

由Yen Chang Chen創作嘅The Kaobei Cultural Promotion Cup，係A' 廣告、市場推廣及傳播設計獎嘅傑出得獎作品。The Kaobei Cultural Promotion Cup喺2026榮獲A' Design Award 金獎，並同其他矚目設計一齊喺Best Designs of the World展示。探索項目詳情，發掘Yen Chang Chen嘅其他作品，了解The Kaobei Cultural Promotion Cup嘅設計點樣喺同場作品中脫穎而出。

廣告設計 The Kaobei Cultural Promotion Cup 作者： Yen Chang Chen The Kaobei Cup is a ceramic design that transforms everyday vernacular expressions into tangible objects for communication and interaction. Inspired by daily conversations and digital culture, it converts commonly spoken phrases into visual forms that enable emotional expression and social connection. Beyond its function as a cup, it acts as a cultural interface, turning language into a shared and interactive experience across physical and social contexts. It creates a repeatable system that can expand across different languages and cultural contexts, enhancing its scalability and impact. The Kaobei榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創設計同卓越嘅技術掌握結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。