HEMA Alliance Corporate Identity
Pedro Panetto
Graphics, Illustration and Visual Communication Design HEMA Alliance Corporate Identity by Pedro Panetto HEMA Alliance is a corporate identity created for an association that supports practitioners of Historical European Martial Arts. The identity includes 160 variations of the symbol, formed by 40 sword designs shown in four visual arrangements. Each sword follows the proportions of a real historical model. The letters, the spacing and the symbol diagram are based on the Golden Ratio, which keeps every variation consistent. Each practitioner can select the variation that matches a preferred training style and weapon.
Bronze A' Design Award Winner
HEMA Alliance Corporate Identity by Pedro Panetto is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. HEMA Alliance Corporate Identity earned the Bronze A' Design Award in 2020 and is showcased on Best Designs of the World among other remarkable designs. Explore the project details, discover other works by Pedro Panetto and see why HEMA Alliance Corporate Identity design stands out from its competition.
About HEMA Alliance
Graphics, Illustration and Visual Communication Design HEMA Alliance Corporate Identity by Pedro Panetto HEMA Alliance is a corporate identity created for an association that supports practitioners of Historical European Martial Arts. The identity includes 160 variations of the symbol, formed by 40 sword designs shown in four visual arrangements. Each sword follows the proportions of a real historical model. The letters, the spacing and the symbol diagram are based on the Golden Ratio, which keeps every variation consistent. Each practitioner can select the variation that matches a preferred training style and weapon. HEMA Alliance earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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