Role Corporate Identity
Pedro Panetto
Graphics, Illustration and Visual Communication Design Role Corporate Identity by Pedro Panetto Role is a corporate identity designed for a video production agency. The identity works in motion and in still formats. The symbol is built on a rectangular shape, inspired by the rectangular forms common in cameras, clapboards and screens. The letter o is cut in half, recalling old film rolls. In motion, the symbol rolls continuously, linking the mark to the name Role, which comes from a Portuguese verb meaning to roll. All printed pieces were made using the Golden Ratio. The identity conveys energy and movement across many applications.
Silver A' Design Award Winner
Role Corporate Identity by Pedro Panetto is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Role Corporate Identity earned the Silver A' Design Award in 2021 and is showcased on Best Designs of the World among other outstanding designs. Explore the project details, discover other works by Pedro Panetto and see why Role Corporate Identity design rises above its competition.
About Role
Graphics, Illustration and Visual Communication Design Role Corporate Identity by Pedro Panetto Role is a corporate identity designed for a video production agency. The identity works in motion and in still formats. The symbol is built on a rectangular shape, inspired by the rectangular forms common in cameras, clapboards and screens. The letter o is cut in half, recalling old film rolls. In motion, the symbol rolls continuously, linking the mark to the name Role, which comes from a Portuguese verb meaning to roll. All printed pieces were made using the Golden Ratio. The identity conveys energy and movement across many applications. Role earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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