Cheetos Redesign Packaging
Dennis Furniss
Packaging Design Cheetos Redesign Packaging by Dennis Furniss Cheetos Redesign is a snack food packaging design created for a corn snack brand in Mexico. New national regulations banned the use of characters on packaging, so the long-standing mascot was removed. A large letter C was developed as the central graphic asset. The letter is typographic, playful and distinctive, and it works across the full flavour range. The design can also be adapted for local markets. Each pack measures 132.5 mm in width and 250 mm in height. Production uses flexographic printing on a foil substrate.
Silver A' Design Award Winner
Cheetos Redesign Packaging by Dennis Furniss is an esteemed winner of the A' Packaging Design Award. Cheetos Redesign Packaging earned the Silver A' Design Award in 2021 and is showcased on Best Designs of the World among other remarkable designs. Explore the project details, discover other works by Dennis Furniss and see why Cheetos Redesign Packaging design stands out from its competition.
About Cheetos Redesign
Packaging Design Cheetos Redesign Packaging by Dennis Furniss Cheetos Redesign is a snack food packaging design created for a corn snack brand in Mexico. New national regulations banned the use of characters on packaging, so the long-standing mascot was removed. A large letter C was developed as the central graphic asset. The letter is typographic, playful and distinctive, and it works across the full flavour range. The design can also be adapted for local markets. Each pack measures 132.5 mm in width and 250 mm in height. Production uses flexographic printing on a foil substrate. Cheetos Redesign earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and independent academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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