Doritos Rainbow Digital Campaign
Dennis Furniss
Advertising, Marketing and Communication Design Doritos Rainbow Digital Campaign by Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.
Golden A' Design Award Winner
Doritos Rainbow Digital Campaign by Dennis Furniss is a winner of the A' Advertising, Marketing and Communication Design Award. Doritos Rainbow Digital Campaign earned the Golden A' Design Award in 2021 and is showcased on Best Designs of the World among other exceptional designs. Explore the details of the project, discover other works by Dennis Furniss and see why Doritos Rainbow Digital Campaign design stands out from its competition.
About Doritos Rainbow
Advertising, Marketing and Communication Design Doritos Rainbow Digital Campaign by Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing. Doritos Rainbow earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with excellent professional planning, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by Dennis Furniss
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Graphics, Illustration and Visual Communication Design PepsiCo Foundation Identity System by Dennis Furniss
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