Y Design Visual Identity
Lin Hai
Graphics, Illustration and Visual Communication Design Y Design Visual Identity by Lin Hai Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
A' Design Award Winner
Y Design Visual Identity by Lin Hai is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Y Design Visual Identity earned the A' Design Award in 2024 and is showcased on Best Designs of the World among other exceptional designs. Explore the project details, discover other works by Lin Hai and see why Y Design Visual Identity design stands out from its competition.
About Y Design
Graphics, Illustration and Visual Communication Design Y Design Visual Identity by Lin Hai Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces. Y Design earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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