Small Town Tourism Advertising
Meng Chih Chiang
廣告設計 Small Town Tourism Advertising 作者： Meng Chih Chiang Taiwan Small Town Ramble is a tourism advertising campaign created to promote the small towns of Taiwan. The campaign uses buses in Singapore that carry a three-dimensional installation of a traditional Taiwanese house. A swallowtail roof, a local architectural style, is placed on the top of each bus. Decorative tiles with floral patterns cover the lower half. Both elements are iconic images of traditional Taiwanese towns. A sculpted swallow nest, long seen as a symbol of wealth and prosperity, completes the installation.
A' Design Award 銀獎得獎作品
由Meng Chih Chiang創作嘅Small Town Tourism Advertising，係A' 廣告、市場推廣及傳播設計獎嘅傑出得獎作品。Small Town Tourism Advertising喺2020榮獲A' Design Award 銀獎，並同其他出眾設計一齊喺Best Designs of the World展示。深入了解項目細節，發掘Meng Chih Chiang嘅其他作品，了解Small Town Tourism Advertising嘅設計點樣喺同場作品中脫穎而出。
關於Small Town
廣告設計 Small Town Tourism Advertising 作者： Meng Chih Chiang Taiwan Small Town Ramble is a tourism advertising campaign created to promote the small towns of Taiwan. The campaign uses buses in Singapore that carry a three-dimensional installation of a traditional Taiwanese house. A swallowtail roof, a local architectural style, is placed on the top of each bus. Decorative tiles with floral patterns cover the lower half. Both elements are iconic images of traditional Taiwanese towns. A sculpted swallow nest, long seen as a symbol of wealth and prosperity, completes the installation. Small Town榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同先進嘅設計結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅優秀參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
