Family Series Baijiu Packaging
SHANGHAI GUIJIU GROUP Co., LIMITED.
Packaging Design Family Series Baijiu Packaging by SHANGHAI GUIJIU GROUP Co., LIMITED. Family Series is a packaging design for maotai flavor Baijiu, created for four major life events in traditional Chinese culture: marriage, birth, birthday and promotion. Each package uses red and gold, colors linked to celebration and nobility. The patterns include luan and feng for marriage, kylin for children, carp and golden dragon for career promotion, and pine and white crane for longevity. The decorative bottle parts are die-cast zinc alloy with a relief effect and gold plating. The two-part cap is damaged when opened, which helps prevent forgery.
Bronze A' Design Award Winner
Family Series Baijiu Packaging by SHANGHAI GUIJIU GROUP Co., LIMITED. is a distinguished winner of the A' Packaging Design Award. Family Series Baijiu Packaging earned the Bronze A' Design Award in 2021 and is showcased on Best Designs of the World among other remarkable designs. Explore the project details, discover other works by SHANGHAI GUIJIU GROUP Co., LIMITED. and see why Family Series Baijiu Packaging design stands out from its competition.
About Family Series
Packaging Design Family Series Baijiu Packaging by SHANGHAI GUIJIU GROUP Co., LIMITED. Family Series is a packaging design for maotai flavor Baijiu, created for four major life events in traditional Chinese culture: marriage, birth, birthday and promotion. Each package uses red and gold, colors linked to celebration and nobility. The patterns include luan and feng for marriage, kylin for children, carp and golden dragon for career promotion, and pine and white crane for longevity. The decorative bottle parts are die-cast zinc alloy with a relief effect and gold plating. The two-part cap is damaged when opened, which helps prevent forgery. Family Series earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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