Packaging Design 128 Bpm Gin Packaging by Ximena Ureta 128 Bpm is a packaging and label design for a gin bottle. The name refers to a musical tempo of 128 beats per minute, a rate linked to the rhythm of a happy heart. The concept is based on the Blues, a musical genre that shaped many later styles. Birds represent the travel of music through history and also gather the botanicals used in gin. Wings stand for creative freedom. The front and back labels are printed on self adhesive cotton paper with a matte, velvety finish. Gold foil, varnish, embossing and debossing complete the design.
Golden A' Design Award Winner
128 Bpm Gin Packaging by Ximena Ureta is an esteemed winner of the A' Packaging Design Award. 128 Bpm Gin Packaging earned the Golden A' Design Award in 2025 and is showcased on Best Designs of the World among other exceptional designs. Explore the details of the project, discover other works by Ximena Ureta and see why 128 Bpm Gin Packaging design rises above its competition.
About 128 Bpm
Packaging Design 128 Bpm Gin Packaging by Ximena Ureta 128 Bpm is a packaging and label design for a gin bottle. The name refers to a musical tempo of 128 beats per minute, a rate linked to the rhythm of a happy heart. The concept is based on the Blues, a musical genre that shaped many later styles. Birds represent the travel of music through history and also gather the botanicals used in gin. Wings stand for creative freedom. The front and back labels are printed on self adhesive cotton paper with a matte, velvety finish. Gold foil, varnish, embossing and debossing complete the design. 128 Bpm earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with outstanding technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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