Pepsi Electric 2024 Influencer Kit
PepsiCo Design and Innovation
Packaging Design Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.
Golden A' Design Award Winner
Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation is a winner of the A' Packaging Design Award. Pepsi Electric 2024 Influencer Kit earned the Golden A' Design Award in 2025 and is showcased on Best Designs of the World among other exceptional designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Pepsi Electric 2024 Influencer Kit design stands out from its competition.
About Pepsi Electric 2024
Packaging Design Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch. Pepsi Electric 2024 earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with outstanding professional planning, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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