Mountain Dew Hard Dew 2024 Beverage - Alcoholic
PepsiCo Design and Innovation
Packaging Design Mountain Dew Hard Dew 2024 Beverage - Alcoholic by PepsiCo Design and Innovation Hard Dew 2024 is a packaging design for a ready to drink alcoholic beverage made for adult consumers. The design extends the energy of the Mountain Dew brand into an adult oriented form. The United States version draws on biker tattoo art. The Asia-Pacific version develops the same idea through a dragon, another common tattoo subject. The dragon is shown in bright blue and glimmering green to give the container a bold and lively character. The packaging is intended to present a familiar brand attitude to adult drinkers.
Golden A' Design Award Winner
Mountain Dew Hard Dew 2024 Beverage - Alcoholic by PepsiCo Design and Innovation is a distinguished winner of the A' Packaging Design Award. Mountain Dew Hard Dew 2024 Beverage - Alcoholic earned the Golden A' Design Award in 2025 and is showcased on Best Designs of the World among other remarkable designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Mountain Dew Hard Dew 2024 Beverage - Alcoholic design rises above its competition.
About Mountain Dew Hard Dew 2024
Packaging Design Mountain Dew Hard Dew 2024 Beverage - Alcoholic by PepsiCo Design and Innovation Hard Dew 2024 is a packaging design for a ready to drink alcoholic beverage made for adult consumers. The design extends the energy of the Mountain Dew brand into an adult oriented form. The United States version draws on biker tattoo art. The Asia-Pacific version develops the same idea through a dragon, another common tattoo subject. The dragon is shown in bright blue and glimmering green to give the container a bold and lively character. The packaging is intended to present a familiar brand attitude to adult drinkers. Mountain Dew Hard Dew 2024 earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with excellent technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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