Pepsi Smart Can Beverage
PepsiCo Design and Innovation
Advertising, Marketing and Communication Design Pepsi Smart Can Beverage by PepsiCo Design and Innovation Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign.
Golden A' Design Award Winner
Pepsi Smart Can Beverage by PepsiCo Design and Innovation is an esteemed winner of the A' Advertising, Marketing and Communication Design Award. Pepsi Smart Can Beverage earned the Golden A' Design Award in 2025 and is showcased on Best Designs of the World among other exceptional designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Pepsi Smart Can Beverage design rises above its competition.
About Pepsi Smart Can
Advertising, Marketing and Communication Design Pepsi Smart Can Beverage by PepsiCo Design and Innovation Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign. Pepsi Smart Can earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with excellent technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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