Lay's Flavor Swap Influencer Kit Food Packaging

Lay's Flavor Swap Influencer Kit Food Packaging 由 PepsiCo Design and Innovation 创作，是 A' 包装设计奖 的广受认可的获奖作品。Lay's Flavor Swap Influencer Kit Food Packaging 于 2022 荣获 A' Design Award，与其他卓越设计一同在 Best Designs of the World 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Lay's Flavor Swap Influencer Kit Food Packaging 为何能在众多参赛设计中脱颖而出。

包装设计 Lay's Flavor Swap Influencer Kit Food Packaging 由 PepsiCo Design and Innovation Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program. Lay's Flavor Swap Influencer Kit 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、公正、择优且独立客观的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。