Game Fuel PRO-AM Consumer Experience Experiential
PepsiCo Design and Innovation
Event and Happening Design Game Fuel PRO-AM Consumer Experience Experiential by PepsiCo Design and Innovation Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast.
Golden A' Design Award Winner
Game Fuel PRO-AM Consumer Experience Experiential by PepsiCo Design and Innovation is a distinguished winner of the A' Event and Happening Design Award. Game Fuel PRO-AM Consumer Experience Experiential earned the Golden A' Design Award in 2020 and is showcased on Best Designs of the World among other remarkable designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Game Fuel PRO-AM Consumer Experience Experiential design sets itself apart from its competition.
About Game Fuel PRO-AM Consumer Experience
Event and Happening Design Game Fuel PRO-AM Consumer Experience Experiential by PepsiCo Design and Innovation Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast. Game Fuel PRO-AM Consumer Experience earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with excellent technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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