Off the Eaten Path Packaging
PepsiCo Design and Innovation
Packaging Design Off the Eaten Path Packaging by PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.
Golden A' Design Award Winner
Off the Eaten Path Packaging by PepsiCo Design and Innovation is an esteemed winner of the A' Packaging Design Award. Off the Eaten Path Packaging earned the Golden A' Design Award in 2020 and is showcased on Best Designs of the World among other remarkable designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Off the Eaten Path Packaging design sets itself apart from its competition.
About Off the Eaten Path
Packaging Design Off the Eaten Path Packaging by PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience. Off the Eaten Path earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with excellent innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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