Adrenaline Space Beverage
PepsiCo Design and Innovation
Packaging Design Adrenaline Space Beverage by PepsiCo Design and Innovation Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.
Silver A' Design Award Winner
Adrenaline Space Beverage by PepsiCo Design and Innovation is a highly esteemed winner of the A' Packaging Design Award. Adrenaline Space Beverage earned the Silver A' Design Award in 2021 and is showcased on Best Designs of the World among other outstanding designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Adrenaline Space Beverage design sets itself apart from its competition.
About Adrenaline Space
Packaging Design Adrenaline Space Beverage by PepsiCo Design and Innovation Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry. Adrenaline Space earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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