Lays Heartwork Campaign
PepsiCo Design and Innovation
Advertising, Marketing and Communication Design Lays Heartwork Campaign by PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Silver A' Design Award Winner
Lays Heartwork Campaign by PepsiCo Design and Innovation is an esteemed winner of the A' Advertising, Marketing and Communication Design Award. Lays Heartwork Campaign earned the Silver A' Design Award in 2021 and is showcased on Best Designs of the World among other exceptional designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Lays Heartwork Campaign design sets itself apart from its competition.
About Lays Heartwork
Advertising, Marketing and Communication Design Lays Heartwork Campaign by PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Lays Heartwork earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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