Pepsi Culture Can Series Beverage
PepsiCo Design and Innovation
Packaging Design Pepsi Culture Can Series Beverage by PepsiCo Design and Innovation The Pepsi Culture Can Series is a limited-edition packaging program for beverage cans. The series applies hyperlocal designs to cans sold in markets around the world. More than 40 unique designs were created, and the series was activated in over 10 countries. Each design draws on local culture, including symbols, food, images, music and architecture. The guiding idea is to think globally and act locally. The Pepsi Culture Can Series celebrates the spirit, culture and community of local markets.
Golden A' Design Award Winner
Pepsi Culture Can Series Beverage by PepsiCo Design and Innovation is an esteemed winner of the A' Packaging Design Award. Pepsi Culture Can Series Beverage earned the Golden A' Design Award in 2021 and is showcased on Best Designs of the World among other remarkable designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Pepsi Culture Can Series Beverage design sets itself apart from its competition.
About Pepsi Culture Can Series
Packaging Design Pepsi Culture Can Series Beverage by PepsiCo Design and Innovation The Pepsi Culture Can Series is a limited-edition packaging program for beverage cans. The series applies hyperlocal designs to cans sold in markets around the world. More than 40 unique designs were created, and the series was activated in over 10 countries. Each design draws on local culture, including symbols, food, images, music and architecture. The guiding idea is to think globally and act locally. The Pepsi Culture Can Series celebrates the spirit, culture and community of local markets. Pepsi Culture Can Series earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with outstanding innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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