Pepsi New Year 2020 Beverage
PepsiCo Design and Innovation
Packaging Design Pepsi New Year 2020 Beverage by PepsiCo Design and Innovation Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration.
Golden A' Design Award Winner
Pepsi New Year 2020 Beverage by PepsiCo Design and Innovation is a distinguished winner of the A' Packaging Design Award. Pepsi New Year 2020 Beverage earned the Golden A' Design Award in 2021 and is showcased on Best Designs of the World among other remarkable designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Pepsi New Year 2020 Beverage design sets itself apart from its competition.
About Pepsi New Year 2020
Packaging Design Pepsi New Year 2020 Beverage by PepsiCo Design and Innovation Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration. Pepsi New Year 2020 earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with outstanding professional planning, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated works are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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