Lay's x Stranger Things Food Packaging
PepsiCo Design and Innovation
Limited Edition and Custom Design Lay's x Stranger Things Food Packaging by PepsiCo Design and Innovation Lay's x Stranger Things is a limited edition food packaging design created for a potato chip product. The pack uses a black background with red concentric circles radiating from the Lay's logo, in place of the usual bright yellow. A creature from the series is shown with open jaws, and claws appear to hold the pack. The Stranger Things logo is placed upside down at the bottom, following the theme of the show. A flaming chili pepper and a chip indicate the Flamin' Hot flavor. The pack was sold in selected stores in Thailand.
Bronze A' Design Award Winner
Lay's x Stranger Things Food Packaging by PepsiCo Design and Innovation is a winner of the A' Limited Edition and Custom Design Award. Lay's x Stranger Things Food Packaging earned the Bronze A' Design Award in 2023 and is showcased on Best Designs of the World among other outstanding designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Lay's x Stranger Things Food Packaging design rises above its competition.
About Lay's x Stranger Things
Limited Edition and Custom Design Lay's x Stranger Things Food Packaging by PepsiCo Design and Innovation Lay's x Stranger Things is a limited edition food packaging design created for a potato chip product. The pack uses a black background with red concentric circles radiating from the Lay's logo, in place of the usual bright yellow. A creature from the series is shown with open jaws, and claws appear to hold the pack. The Stranger Things logo is placed upside down at the bottom, following the theme of the show. A flaming chili pepper and a chip indicate the Flamin' Hot flavor. The pack was sold in selected stores in Thailand. Lay's x Stranger Things earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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