Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging
PepsiCo Design and Innovation
Limited Edition and Custom Design Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging by PepsiCo Design and Innovation Pepsi Black x Digital Shanghai FW is a limited edition beverage packaging created for Shanghai Fashion Week. The packaging reflects the event theme Originate New Nature. A colorful ring surrounds the Pepsi logo, and the graphic is stretched in a single direction to suggest an extension of time and space. Deconstructed color blocks in pink and green are set against a black background for a bold, multi-layered look. Overlapping stretched graphics create a digital glitch effect that expresses the merging of the virtual and the real.
A' Design Award Winner
Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging by PepsiCo Design and Innovation is a distinguished winner of the A' Limited Edition and Custom Design Award. Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging earned the A' Design Award in 2023 and is showcased on Best Designs of the World among other outstanding designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging design sets itself apart from its competition.
About Pepsi Black x Digital Shanghai FW 2023
Limited Edition and Custom Design Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging by PepsiCo Design and Innovation Pepsi Black x Digital Shanghai FW is a limited edition beverage packaging created for Shanghai Fashion Week. The packaging reflects the event theme Originate New Nature. A colorful ring surrounds the Pepsi logo, and the graphic is stretched in a single direction to suggest an extension of time and space. Deconstructed color blocks in pink and green are set against a black background for a bold, multi-layered look. Overlapping stretched graphics create a digital glitch effect that expresses the merging of the virtual and the real. Pepsi Black x Digital Shanghai FW 2023 earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by PepsiCo Design and Innovation
Packaging Design Pepsi Expo 2020 Beverage by PepsiCo Design and Innovation
Packaging Design Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation
Advertising, Marketing and Communication Design Pepsi Smart Can Beverage by PepsiCo Design and Innovation
More in Limited Edition and Custom Design
Limited Edition and Custom Design Holzwolf Watch by Hernani Ruhland Tralli
Limited Edition and Custom Design Ciroc White Grape Vodka Limited Edition Packaging Design by Laurent Hainaut
Limited Edition and Custom Design Comtes de Dampierre x Bentley Motors Limited Edition Design by Laurent Hainaut
Limited Edition and Custom Design The Aodh Irish Whiskey Packaging by Tiago Russo
Limited Edition and Custom Design Lan Ya Bai Yun Limited Edition Books by SUN JIAN
Limited Edition and Custom Design DeliPeruano Signature Packaging by Carla Filomeno Tejeda
Design Excellence of the Day
Designer of the Day Every day the A' Design Award features a very talented designer who creates original and innovative designs, products, projects and architecture as the Designer of the Day. Today, we are pleased to present you one of the world's greatest designers whose designs shape how we experience the world.
Design Interview of the Day Read the latest interviews and conversations on design, creativity, technology and innovation between design journalists and world-famous designers, architects and brand managers. Learn how A' Design Award winner designers and brands deliver outstanding design excellence.
Design Team of the Day Every day the A' Design Award features a distinct award-winning, innovative and creative design team as the Design Team of the Day. Explore highly original and very creative architecture, good design, fashion, graphic design and design strategy projects from top design teams worldwide.
Design of the Day Every day the A' Design Award & Competition features a special design project demonstrating excellence in design as the Design of the Day. Today, we are very pleased to showcase an outstanding award-winning design that makes a positive difference with its design excellence.
Design Legend of the Day Selected by the A' Design Award & Competition, the Design Legend of the Day highlights legendary designers who make our world a better place with their superior products and projects that benefit and advance society. Explore design portfolios of world-class designers, star architects and innovators.
Designer Highlight of the Day Every day the A' Design Award & Competition spotlights a truly exceptional designer, star architect, creative leader or innovator whose works have been meritocratically selected as an outstanding example of good design as the Designer Highlight of the Day. Explore award-winning design portfolios.
Design Idea of the Day Every day the A' Design Award & Competition features a highly innovative design idea or creative concept showing original thinking and practical solutions as the Design Idea of the Day. Explore amazing award-winning concepts, inventive approaches and inspiring visions worldwide.
Design Brand of the Day Every day the A' Design Award & Competition features a distinguished design-driven brand, exploring the identity, creative vision, products and corporate projects of innovative enterprises and institutions as the Design Brand of the Day. Discover award-winning brands and their grand designs.
Design Trend of the Day Every day the A' Design Award & Competition explores an original design trend, featuring emerging styles, changing aesthetics and new creative directions in architecture, fashion, art, graphics, products and more as the Design Trend of the Day. Discover latest design trends today.
Ready for global recognition?
Nominate your design today to the A' Design Awards and take your place among the best designs of the world on Best Designs of the World.
Nominate Now