Pepsi Big Football Event LTO Beverage Packaging
PepsiCo Design and Innovation
Packaging Design Pepsi Big Football Event LTO Beverage Packaging by PepsiCo Design and Innovation Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.
Silver A' Design Award Winner
Pepsi Big Football Event LTO Beverage Packaging by PepsiCo Design and Innovation is an esteemed winner of the A' Packaging Design Award. Pepsi Big Football Event LTO Beverage Packaging earned the Silver A' Design Award in 2024 and is showcased on Best Designs of the World among other exceptional designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Pepsi Big Football Event LTO Beverage Packaging design rises above its competition.
About Pepsi Big Football Event LTO
Packaging Design Pepsi Big Football Event LTO Beverage Packaging by PepsiCo Design and Innovation Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event. Pepsi Big Football Event LTO earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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