Packaging Design Doritos x Empirical Nacho Cheese Spirit Influencer Kit by PepsiCo Design and Innovation Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.
Silver A' Design Award Winner
Doritos x Empirical Nacho Cheese Spirit Influencer Kit by PepsiCo Design and Innovation is a highly esteemed winner of the A' Packaging Design Award. Doritos x Empirical Nacho Cheese Spirit Influencer Kit earned the Silver A' Design Award in 2025 and is showcased on Best Designs of the World among other outstanding designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Doritos x Empirical Nacho Cheese Spirit Influencer Kit design sets itself apart from its competition.
About Doritos x Empirical Nacho Cheese Spirit
Packaging Design Doritos x Empirical Nacho Cheese Spirit Influencer Kit by PepsiCo Design and Innovation Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention. Doritos x Empirical Nacho Cheese Spirit earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and independent academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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